Our Little Wickets Story
The Little Wickets franchise was born in 2011 when mum-of-two Chloe Williams, teamed up with an ECB Coach Education Trainer to create a unique cricket programme for young children. Struggling to find fun, high-quality and engaging cricket sessions for her own pre-school son and daughter, Chloe set out to combine expert coaching with the life lessons that sport can offer creating Little Wickets: where even the youngest cricketers can learn, laugh and shine.
Since then, Little Wickets has grown into the UK’s leading independent provider of early years and primary cricket coaching. We’ve helped thousands of children get active, build confidence, and fall in love with sport – all while learning the values that embody ‘The Spirit of Cricket’ – teamwork, resilience, and fair play.
We’re not just about raising future cricketers (though some of our Little Wicketers have gone on to County & England teams!) – we’re about helping every child develop healthy, helpful habits for life
Our Values
The Little Wickets family value confidence, connection and character that lasts a lifetime — built on integrity, best practice and child-centred excellence.
We help young children aged 2.5+ grow through movement, teamwork and values-led coaching, rooted in “The Spirit of Cricket” and delivered with tons of fun. As a franchisee, you become part of something bigger: raising Team Players for Life within a model aligned to the ethical standards of The British Franchise Association and strengthened by independent quality and safeguarding assessment through the Children’s Activities Association.
Our vision is to build a nationwide community of children, coaches and franchisees united by cricket, confidence and kindness — where every child can thrive on and off the pitch through participation, fair play and fun, and every franchisee operates with credibility, professionalism and purpose.
Our Sessions
Running your own Little Wickets business, you won’t be limited to just one type of session. You’ll have the opportunity to build a thriving business with multiple income streams.
From our core weekly classes for preschoolers and primary-aged children, to holiday clubs, birthday parties, and school, nursery & cricket club partnerships, there are a range of ways to grow your income while delivering meaningful, active experiences to children in your community.
The flexibility to offer a variety of sessions throughout the year helps you shape a business that works around your life and grows with you.
🏏 First Innings (Ages 2½ to School Start)
Perfect for preschoolers, these fun, indoor sessions introduce little ones to the basics of cricket through active play, teamwork and skill-building.
🏏 Second Innings (Reception to Year 2)
Designed for school-aged children, these sessions build on core cricket skills with more structure and challenge while still keeping the focus on fun.
🥳 Birthday Parties
Bespoke softball cricket party fun for children of all ages with a tailor-made activity plan based on the ages of the children involved.
🎉 Holiday Activities (Ages 3 to 11)
From sporty fun days to creative cricket challenges, our holiday sessions keep kids active and engaged outside of term time.
🏫 Clubs, Schools & Nurseries
We also deliver engaging cricket sessions in schools, nurseries and cricket clubs including support for ECB All Stars and Dynamos Cricket.
Let’s Chat
We can share our passion for Little Wickets and find out more about you
If what you’ve seen so far feels like a good fit, we’d love to welcome you to the Little Wickets franchise and find out more about you